MW_PaidMedia

Paid Media Strategy

Get in front of your dream audience. Drive real results.

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”

— Scott Cook

All leads are not

created equal.

Paid media is a powerful tool, but to get the most out of it, you need a strategy based on quality. We track to see who’s converting, how quickly they’re doing it, and whether they’re real or fake so that your spend is optimized with every click. When done right, paid media can be a powerful channel to target your key buyers, and our team is second-to-none.

With years of experience in keyword management, audience targeting, bid strategies, and optimization, our team pairs innovative creative strategy, color testing, and placement to build the most effective ads possible whether on Google Adwords or various social channels. A lot of people can run ads, but our team is second to none in delivering campaigns that drive real results.

AdWords & Retargeting

Our expert team has years of experience managing AdWords and retargeting platforms. We’ll work with you to determine which keywords you should be ranking for, which keywords your competitors are ranking for, and which keywords are the best bang for your buck. We are obsessed with data — in a good way — so we are always optimizing and improving your campaign, bid strategy, creative, and copy.

LinkedIn Advertising + Sponsored Content and InMail

Want to reach C-Suite employees, specific job titles, or even skill sets? We can help get your brand in front of the most qualified leads through sponsored content ads, InMail campaigns, video ads, gifs, carousel ads, or even lead generation forms through LinkedIn. We’ve mastered reaching these specific audiences on the top B2B social network, and we’ll provide you with the report metrics weekly so you can see what’s working, what’s not, and what your target market cares the most about.

Facebook + Instagram Ads

Through Business Manager, we’ll help you set up your Facebook and Instagram ads, correctly install your pixel, and optimize your campaigns to match your goal set. We’ll get to know your perfect customer profile, and use lookalike and customer audiences so we can tailor your campaigns to specific leads at each stage in your funnel. We are continually looking at your campaign's performance to see how to can tweak your campaigns and provide the most value.

Don’t just take it from us.

Here’s what our clients have to say.

“Probably one of my favorite parts of working with Marketwake is that we truly view them as family. They have been a big part of our journey, and we’ve been a big part of theirs. They are good people who will always have your business’s best interests in mind — and at the end of the day it feels really great when you love the people you work with.”

Matthew MayCo-Founder + COO, Acuity

“Within the first few months of working together, we knew Marketwake had a REAL understanding of our mission and goals, not just a surface level first impression. Through audience-specific content, website optimization, and highly-designed assets, they've done an amazing job at elevating our brand, increasing traffic, and getting our clients to our door. We didn't know where to start with our marketing strategy, but we trusted them to show us the way. And they certainly have.”

Jeff ZwitterManaging Director, AllCore360°

Lead generation marketing solutions you need to succeed.

Ready to convert customers, engage existing ones, and build brand value? Let’s talk.

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