Sparkling lights, decked halls, flashy promos — businesses often go big, merry, and bright in order to stand out during the holiday season, but none of that matters if no one can find you.
Now more than ever, local SEO strategy can boost your business’s visibility by ensuring that your community, city, and state know exactly where to find you. In fact, appearing on the first page of local search results means that 92% of searchers are more likely to click on your business. But what, exactly, is the best local SEO strategy, and how do you achieve the results you’re looking for?
Read on to find out how ranking locally on Google can truly make this the most wonderful time of the year.
What is local SEO?
Local SEO, also known as local search engine marketing, is an effective tactic used to market a business online and promote products to localized audiences. There are varying methods that can be used to help your business rank among search local results, but the bottom line is this: Ranking locally on search engines can improve your business’s visibility, helping drive revenue, and build reputability.
Here’s why local SEO matters.
According to Google, nearly 46% of all Google searches are in pursuit of local information. But that high occurrence isn’t the only reason you should care about local SEO. In fact, 88% of mobile searches for local businesses resulted in either a call or a visit within that same day. And as far as revenue goes, 18% of local smartphone searches resulted in a sale, compared to non-local searches which only resulted in a sale 7% of the time. Factor in the uptick in consumer spending during the holidays, and you could be looking at a major sales increase with the help of a sound local SEO strategy.
While more money makes things merrier, it isn’t the only thing local optimization can help with. With the right tools, it can also increase your global rankings with the keywords you’re targeting. Local SEO can deliver more targeted traffic to your site, improve relevance, and even build trust.
So, did you make Santa’s local SEO list?
Whether you were naughty or nice, it doesn’t matter if you didn’t make the list. And not making the list means missing key opportunities to reach customers, because anywhere your information appears online is a chance to connect with your audience. So if you’re not ranking with local keywords, it might be time to recruit the help of a product like Momentum.
What is Momentum?
Momentum by Marketwake combines Google My Business management, local SEO optimization, and local listing updates to increase search consistency, legitimize your information, and leverage a more robust online presence. Best of all, getting started is fast and seeing a return is relatively inexpensive.
This product includes:
- Claiming and building out new local listings
- Cleaning up incorrect or unoptimized listings
- Duplicate listing suppression
- Special offer links (not supported by all listings)
- Quarterly updates to descriptions, holiday hours, seasonal hours, special offers, photos, and new suppressions
This holiday season, give your business the gift of improved searchability with Momentum by Marketwake. Available in Standard and Premium packages, there’s no better way to upgrade your local SEO strategy. Contact us for a free audit or purchase Momentum today.