Acuity relied on multiple vendors to fulfill their marketing needs, resulting in a disparate digital presence. They knew they needed greater marketing-sales alignment and increased inbound lead flow, but didn’t know where to start to reach their goals. They were looking for one, streamlined marketing process to sustain their exponential growth.
After conducting a full audit of Acuity’s systems, sales processes and marketing needs, Marketwake went to work. We handled the end-to-end implementation of the Pardot automation tool and integration with Salesforce. We then went on to develop & execute a robust marketing strategy: nurture campaigns, email promotions, social media strategy & implementation, editorial calendar management, paid media advertising, PR, success stories and marketing content design & creation.
Acuity asked Marketwake to join them for the long haul as their ‘in-house’ agency of choice. Since then, our team has helped Acuity through an entire rebranding process: design, development, implementation and search optimization of their new website.
Over an 18 month time period…
133 opportunities created through marketing efforts
138% increase in website visitors
$43,314 increase in MRR of marketing-lead deals
$875,256 ARR value from marketing campaigns
43.3% in marketing-driven revenue
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