Running a small business is no easy feat. You need all the advice, resources and help you can get as you grow. We get it. In fact, we know exactly what it’s like to build a company from the ground up–we are about to celebrate our second business birthday! But back to YOUR business…
You’ve probably heard that 50% of all small businesses fail within the first 5 years. Ouch. Luckily, you don’t have to go at it alone and there are all sorts of resources out there to help you succeed. Here are our top resources for small businesses, startups and entrepreneurs to aid you on your journey to scale.
Top Marketing Blogs
The Buffer blog offers marketing (specifically social media and online marketing), productivity and business growth advice. From articles on social media strategy to Instagram’s new algorithm, Buffer offers some of the best marketing insight on the web.
A personal Marketwake favorite, Hubspot’s marketing blog houses a plethora of articles on branding, leadership, marketing strategy, lead nurturing, public relations and more. Hubspot also offers many downloadable infographics, eBooks and webinars to add to your marketing arsenal.
One of our favorite go-to sites for business growth tips and current marketing trends in the industry. Articles like “4 Digital Marketing Trends You Can’t Afford to Ignore” and “4 Tips to Help You Write With Clarity and Substance” can offer significant value to your small business marketing strategy.
CMO.com offers digital marketing news, insights and trends from key players in the space on topics like online media, branding, lifecycle marketing and more. Bookmark this site as your ultimate digital marketing resource.
Looking for ecommerce marketing tips? Shopify’s blog offers a fresh blend of content to help business owners master selling online. We love listening in to their podcast series like TGIM Shorts and Shopify Masters.
Best Business Advice
Never Stop Learning
Some of the most important lessons in life are learned through trial and error–through experience. Take advantage of every opportunity to learn and grow your business. Being an expert in one industry shouldn’t hold you back from becoming an expert in many. This “never stop learning” approach will help you become a better informed, more well-rounded decision maker.
Be Okay With Failing
“The advice I’d give is to make as many mistakes as you can, as fast as you can,” says Chris Runyan, President of GameXChange. “Get them out of the way. No one hits home runs right away.” Odds are, you’re going to make mistakes as you start out. Embrace the mistakes and repeat the advice above.
Employees First, Customers Second
John Stonecipher, President and CEO of Guidance Aviation Inc. and a past Small Business Person Of The Year Winner once said: “Surround yourself around the best people you can and give them an opportunity to do what they love to do best.” The culture of your business is key to its success. If you don’t have the right people in your corner, you can’t serve your customers with the passion and dedication they deserve.
We love this quote from Christine Day, CEO at Luvo. “There is no evidence for what has not been created yet; only insight, purpose, passion and a willingness to move into what could be instead of what is.” To be truly innovative, you have to execute and create. If you wait for evidence, you’ll be a follower, not a leader.
Top News Sources
This site is known as one of the most popular resources on the Web for small businesses. From financial advice and technology reviews to tips on how to keep your organization “green”, Small Business Trends offers key information and breaking news on the latest issues within the small business industry.
Entrepreneur offers some of the best how-to’s from leading industry experts. One of our favorite sections is the “Top 50” page – a collection of entrepreneur stories around the world that score highest in page views and social engagement. It can be viewed in daily, weekly or monthly occurrences.
While the Huffington Post offers breaking news into all aspects of what’s going on around the globe, their ‘What’s Working: Small Businesses’ section showcases thought leadership and inspiration specifically for existing and aspiring small business owners.
The New York Times’ Entrepreneurship section highlights entrepreneurs paving a way for new innovations and ways of thinking. From articles like You’ve Bought a Small Business. Now What? to No Business Too Small to Be Hacked to Helping Homeless Artists Turn Around Their Fortunes, the Times provides some of the best entrepreneurial stories to inspire.
If you want more resources to help scale your small business and strengthen your marketing efforts, be on the lookout for our Digital Marketing News Recap coming next week!